TOKEN – RENO
March 17, 2023 @ 7:00 pm – 11:30 pm
Impassioned and reflective rapper Token earned his stripes at a young age, writing his first songs at ten and building an audience through his YouTube page where, at only 17, his track “No Sucka MC’s” went viral and earned him national recognition on blogs and in the rap community. The Massachusetts native went on to self-issue the albums Eraser Shavings and Between Somewhere, and landed a distribution deal with major-label Atlantic, continuing his artistic progression with the 2022 release Pink Is Better, his third full-length.
Growing up north of Boston in Marblehead, Ben Goldberg began rapping under the name Token, producing tracks in a confident rapid-fire style reminiscent of Eminem. He made his breakthrough in 2015 with “No Sucka MC’s” — the official video quickly amassed views in the millions — and expanded his audience with a performance on hip-hop DJ Sway Calloway‘s Sway in the Morning SiriusXM show. Token’s debut album, Eraser Shavings, arrived in 2016, followed by a tour of France and an appearance at the Chorus Festival. By 2017, singles like “Doozy” and “Exception” were amassing millions of streams, and Token set out on a major tour of the U.S. Between Somewhere followed in 2018; unlike the debut, which contained no guest appearances, it featured verses from the likes of Tech N9ne, Bas, and IDK. Token scattered a handful of singles over the next couple years, and put together the Atlantic-distributed Pink Is Better, which landed in 2022.